data protection
Data protection
Unless otherwise stated below, the provision of your personal data is neither required by law nor contractually, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is provided during subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Customer account orders
Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time by notifying us, without this affecting the lawfulness of the processing carried out based on your consent before its revocation. Your customer account will then be deleted.
Contact Reviews Newsletter
Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent.
You can revoke your consent at any time by notifying us, without this affecting the lawfulness of the processing carried out based on your consent before its revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.
Data collection when writing a comment
When you comment on an article or post, we only collect your personal data (name, email address, comment text) to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By submitting the comment, you consent to the processing of the transmitted data. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on your consent before its revocation. Your personal data will then be deleted.
When your comment is published, the name and email address you provided will be published.
Use of the email address to send newsletters
Regardless of the contract processing, we use your email address exclusively for our own advertising purposes to send newsletters, provided you have expressly agreed to this. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.
Your data will be passed on to a service provider for email marketing as part of order processing. It will not be passed on to other third parties.
Your data will be transferred to a third country for which there is an adequacy decision from the European Commission.
Payment service provider
Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find these at https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Cookies
Analysis advertising affiliate
The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f GDPR for our overriding legitimate interest:
– on the needs-based and targeted design of the website, for example with analysis and statistical tools
– Target site visitors with interest-based advertising, for example with conversion tracking
– in measuring the success of partner advertising and the associated correct billing of commissions within the framework of the partner program
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Article 6 Paragraph 1 Letter f of the GDPR.
Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
Google Analytics uses cookies that enable analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link and install [ https://tools.google.com/dlpage/gaoptout?hl=de ].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent your data from being collected in the future when you visit this website. You must opt out on all systems and devices you use for this to be effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de .html or at https://www.google.de/intl/de/policies /.
Using Google’s remarketing or “similar audiences” feature
We use the remarketing or “similar target groups” function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and visitor interests.
Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website as well as anonymized data about the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that most likely take into account previously accessed product and information areas.
Your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can permanently deactivate Google's use of cookies by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.
Further information about Google Remarketing and the associated data protection declaration can be found at: https://www.google.com/privacy/ads/
Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
If you click on an ad placed by Google, a cookie for conversion tracking will be stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. There is therefore no possibility that cookies can be tracked via the websites of Ads customers.
The information collected using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can deactivate personalized advertising for you in Google's advertising settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de .
Alternatively, you can prevent the use of cookies by third parties by accessing the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.
You will then not be included in the conversion tracking statistics.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/
Use of the ADCELL partner program
We use the partner program “ADCELL” from Firstlead GmbH (Rosenfelder Str. 15-16, 10315 Berlin; “ADCELL”).
If you click on an ad containing a partner link, ADCELL will place a cookie on your computer for conversion tracking. The cookies serve the purpose of correct billing within the partner program by recording the success of an advertising medium. The cookies recognize that you have clicked on the ad and the origin of the order from the advertiser can be traced. ADCELL also uses so-called tracking pixels. This allows information such as visitor traffic on the pages to be evaluated.
The information generated by cookies and tracking pixels about the use of this website (including the IP address) and delivery of advertising formats is transmitted to an ADCELL server and stored there. Among other things, ADCELL can recognize that the partner link on this website was clicked. ADCELL can pass on this (anonymized) information to contractual partners under certain circumstances, but data such as the IP address will not be merged with other stored data.
You can deactivate tracking by ADCELL here https://www.adcell.de/datenschutz . You will then not be included in the conversion tracking statistics.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
Plugins
On our website we use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”). YouTube is a partnership with Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) affiliated company.
The function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
Further information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy can be found in YouTube's data protection information ( https://www.youtube.com/t/privacy ).
Rights of those affected and storage period
Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the deadline has expired, unless you have agreed to further processing and use.
Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR on: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as to processing for the purpose of direct advertising.
Contact us if you wish. The contact details can be found in our imprint.
Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.
Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 Letter f of the GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
Once you have objected, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
If personal data is processed for direct advertising purposes, you can object to this processing at any time by notifying us. After an objection has been made, we will stop processing the data concerned for the purpose of direct advertising.
In order to be able to offer you Klarna's payment methods, we may pass on your personal data in the form of contact and order details to Klarna during the checkout process so that Klarna can check whether you are eligible for Klarna's payment methods and Klarna can do so Payment methods can be tailored to you. Your submitted personal data will be processed in accordance with the Klarna data protection declaration .
last updated: November 19, 2018